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Clickexlposions.com - SEO Glossary

Adwords - A system to advertise on Google known as PPC or CPC.

Algorithm - Indexing method set by the engine to provide the best possible search results.

Alt text - The text or title assigned to an image, displayed during mouse-over.

Back Link - A link from a site pointed back to your own website

Black-hat SEO - Unethical SEO strategies like cloaking, hidden text,etc.  Designed to manipulate search engine rankings

Blog - A web log or online journal

Cache - Search Engine's snapshot of a page at a particular point in time.

Conversion Ratio - The ratio of visitors to sales on your site

CPC - Cost per Click. You are assessed a per click fee for every click your ad receives.

Crawler - Roams the web on behalf of search engine, storing the URLs and indexing the metadata and content of each website it comes in contact with. Aka  spiders and robots.

CSS - Cascading Style Sheets; Used Manage the look and feel of a website..

CTR - Click Through Rate; The number of  actual clicks as compared to impressions.

Directory - Online guide searchable by subject and region.  Normally edited by humans to determine if content is acceptable and beneficial to overall subject matter.

domain - The address of a website. domains are written in a hierarchical manner with lower-level domains referring to sub-sections of the base website. domains are available with a variety of extensions, the most popular of which are .com, .edu, .gov, and .org. domains are unique and must be registered and assigned to a web host to become effective.

Doorway Page - A specially created web page that is designed to rank highly on a particular search engine by utilizing the methods that are known to produce the best results on that engine. These pages are most often designed to be visible to a search engine spider, but to be hidden from a human visitor. Doorway pages are currently considered a recognized spam tactic and are banned by most of the major engines and directories.

FTP - File Transfer Protocol

Google Bot - The crawlers that index pages into Google.

Heading tags - HTML tag  which contains the headings or subtitles emphasized on a page

HTML - Coding language that determines look and feel of a site.Hypertext Markup Language.

Inbound Link - A link from another website to your website.

Index - The component of a search engine or directory used for data storage, update and retrieval (i.e., the database).

Keyword - A word or phrase that is used in a search engine query. Optimizing a site entails researching the keyword or keyword phrases that users enter in order to find websites, and optimizing a website around those terms.

Keyword Density - Refers to a web page that contains relevant content to the topic at hand. Usually used to refer to the need to repeat keyword phrases within the body copy of a website. Search engine algorithms give higher ranking to a site that contains the keyword phrases that a user is searching for.

Keyword Research - The act of researching what particular words and phrases are used to search for websites. This is one of the most important aspects of SEO as it allows a webmaster to write the content of their site in a manner that will help them rank highly on these particular phrases.

Keyword Tag - A meta tag that allows the author to emphasize the importance of strategic words and phrases used within a web page. Some search engines respond to this information, others ignore it. Don't use quotes around keywords or key phrases.

Link Popularity - The act of a search engine counting the number of inbound links to a website. Many search engines now use this information as part of their ranking system. Link popularity is measured by a combination of factors that are designed to weigh the importance of each incoming link. Links from sites with high link popularity will have more weight in a search engine algorithm than links from unpopular sites. In addition, links from sites with complimentary content count as more than links from sites that have no relevance.

Manual Submission - Submission of  websites or pages to search engines and directories for inclusion.

Meta Description Tag - The tag in the header of a  page that provides a short description web page and its overall contents.

Meta Tag - An HTML tag placed within the header area of code for a website. This information is visible only to spiders and does not appear as a visual part of the website. These tags were originally used be webmasters to provide information about the content of a website in order to assist search engines in indexing the content. Because these tags were so easy to abuse, few search engines still read the content within these tags.

Outbound Link - Linking from your website to another website.

Page Rank - Google system used to measure the overall link popularity of a site. PR is calculated by both the quantity and quality of incoming links to a website.

Pay Per Click Search Engine - A search engine that allows webmasters to purchase their positions within the search results based on the amount of money they are willing to pay for each click thru their site's listing receives.

Referrer - The domain name or url from which a visitor to your site originated

Robot - Any browser program that follows hypertext links and accesses web pages but is not directly under human control. Example: search engine spiders, the harvesting software programs that extract email addresses or other data from web pages.

Robots.txt - A text file present in the root directory of a site which is used to control which pages are indexed by a robot. Only robots which comply with the Robots Exclusion Standard will follow the instructions contained in this file.

ROI - Return On Investment

Search algorithm- Indexing method set by the engine to provide the best possible search results.

Search Engine - A search engine is a searchable database of internet sites. It has a database and rules or methods of ranking within its index. Its spiders or robots constantly surf the internet collecting site data for its index. Visitors are able to query the database to pull up relevant information for the keyword entered.

Search Engine Optimization (SEO) - The changes made to a site both onpage and offpage, including code, content and link popularity. These changes may occur in the metadata, body content, html coding, and site architecture in order to produce positive and higher rankings in desirable search engines.

Search Term - A word or phrase used to generate a search engine database query. Sites are optimized based on the desire to attain higher position for these words.

SERP - Search Engine Results Page

Site map
xml page listing all pages of the site to be indexed by  search engines.

Spider - An automated program that follows links to visit websites on behalf of search engines or directories. Robots then process and index the code and content of a web page to be stored in the search engine's database.

Static IP Address - An IP address that does not change.

Stemming Factor -  A process in which search engines return results for variations of words, such as drive, driver and driving.

Stop Word - A word that is ignored by search engines in a query because the word is overly common.

Submission - The process of submitting a site to a search engine or directory.

Title Tag -  HTML tag describing a web page. The title tag is displayed in the browser.  The title tag is a critical element used by spiders to understand the content of a page.

Traffic - The number of visitors to a web page or website. Refers to the number of visitors, hits, page accesses, etc., over a given time period. As a general term, it describes data traveling around the Internet.

URL - Universal Resource Locator.  Used to designate a web page's address.