SEO Consultants

 

When shopping for professional search engine optimization help, how do you know whether to go with an individual consultant or an SEO company that offers a full range of services and in-house experts? Both have their benefits and drawbacks. Let's start with the SEO consultant.

The Lone SEO Consultant

SEO consultants generally work alone and may, if needed, subcontract work to outside designers, SEO copywriters, etc. Because they run smaller operations, their costs are often lower and therefore their rates may be lower. They may also, arguably, be able to provide more personalized service. That's the upside.

The downside of hiring a search engine optimization consultant instead of a company is the work may take longer to complete. That means it could take longer for your SEO campaign to start generating results, which impacts revenues.

SEO Consultants as Part of a Team

The SEO firm has a staff of many consultants who can work on multiple phases of your optimization at one time (for instance simultaneously checking the crawlability of your site's code, setting up incoming links, and planning a PPC campaign). In contrast, the lone SEO consultant must do each task in sequence, slowing down the process.

The SEO company may charge you a larger fee than the search engine optimization consultant to create and implement your initial optimization strategy. But the overall suite of services will be more full bodied. You're getting an entire team working for you, and each pro on the team is a specialist in his/her discipline within SEO so the quality of advice and expertise delivered will be that much greater.

Summing It Up

In short, if search is a crucial aspect of your marketing mix and you have the budget for a comprehensive campaign, the SEO company with a team approach is a better choice than the SEO consultant... especially for businesses that need to see increased rankings and revenues sooner rather than later.

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Selecting an SEO firm

Here are some quick tips when choosing a company for your website's search engine marketing:

Five Tips For Choosing A Great SEO Company

  1. Find out how long they've been in business. Check their credentials, testimonials and portfolio of past work. Experience is critical in SEO.
  2. Find out if they're on the leading edge. SEO changes rapidly and serious SEO companies stay on the front lines by being actively involved in the industry.
  3. Ensure they use ethical "white hat" SEO methods, obeying the search engines' guidelines. SEO tactics that are black or even a little gray can incur search engine penalties for your site.
  4. Beware promises of guaranteed rankings. Many customers get burned because they don't read the contract's fine print.
  5. Look for an offer that ties performance to payment. In other words, the SEO company must do "X" in order to earn their fee or you don't pay.