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The Search Engine Optimization Consultant vs. The SEO Company

When shopping for professional search engine optimization help, how do you know whether to go with an individual consultant or an SEO company that offers a full range of services and in-house experts? Both have their benefits and drawbacks. Let's start with the SEO consultant.

The Lone SEO Consultant

SEO consultants generally work alone and may, if needed, subcontract work to outside designers, SEO copywriters, etc. Because they run smaller operations, their costs are often lower and therefore their rates may be lower. They may also, arguably, be able to provide more personalized service. That's the upside.

The downside of hiring a search engine optimization consultant instead of a company is the work may take longer to complete. That means it could take longer for your SEO campaign to start generating results, which impacts revenues.

SEO Consultants as Part of a Team

The SEO firm has a staff of many consultants who can work on multiple phases of your optimization at one time (for instance simultaneously checking the crawlability of your site's code, setting up incoming links, and planning a PPC campaign). In contrast, the lone SEO consultant must do each task in sequence, slowing down the process.

The SEO company may charge you a larger fee than the search engine optimization consultant to create and implement your initial optimization strategy. But the overall suite of services will be more full bodied. You're getting an entire team working for you, and each pro on the team is a specialist in his/her discipline within SEO so the quality of advice and expertise delivered will be that much greater.

Summing Up

In short, if search is a crucial aspect of your marketing mix and you have the budget for a comprehensive campaign, the SEO company with a team approach is a better choice than the SEO consultant... especially for businesses that need to see increased rankings and revenues sooner rather than later.

So don't just compare the bottom line in dollars and cents when deciding between SEO consultants and SEO companies. Time is money. And the faster your campaign is launched, the sooner it can start generating new profits for your business.